When designing an e-learning course, you must consider content in addition to appearance. Both of these need to inspire motivation in a learner in order to keep their attention focused on working through a course, and not simply skimming the content in the hope that they finish it early. When looking at what keeps your…
Loughborough Business Showcase event - 13 May 2010
Come and meet Signature Digital at the Loughborough Business Showcase on Tuesday the 18th May 2010 at Imago Loughborough.
You’ll be able to see our new banners that bring our website, stationery and brand together. Brand is an important challenge for any business, and as a design company it’s imperative that ours is spot on!
Since exhibiting is a powerful extension of your company’s advertising, promotion, public relations and sales function, that automatically means it is an excellent way to enhance brand awareness. Everything your company stands for, no matter how large or small, is being exhibited on the show floor. There should be total consistency, congruity, clarity and focus in every aspect of your exhibiting program, before, during and after the show. Consider three important points to integrate brand awareness into your tradeshow programme:
- Consistency and repetition are vital in creating brand awareness. People buy brands they know and they trust!
- Ensure that all your marketing and promotions are consistent and have your logo, colours, typeface, slogans and characters. Everything you develop should have the same look and feel.
- How your company, products and services is perceived is a major factor in their choice of brand preferences and their buying behaviour.
We’re experts and linking through your branding to your logo, website, stationary and brochures. Some people we meet don’t mention their website address as they are embarrassed at how it presents their company… if that’s you then why don’t you book in a website review from Signature Digital so we can get you back on track.
Look out for our stand at Loughborough on the 18th! Come and say hello.