All about M-Commerce - 21 Jan 2011

Mcommerce – or Mobile Commerce is a new phrase that has entered usage over the last few years.

It all used to be about ecommerce, the selling of goods and services online via your website. An ecommerce website was a luxury at first for many stores, then in time it became something that was common place and now an ecommerce site is a necessity for many if not most businesses. But as technology is progressing ecommerce is now evolving, but that’s not to say it’s redundant as an ecommerce site will continue to be a necessary and profitable platform for most businesses.

As more and more people buy smart phones (e.g. iPhone/Android/Blackberry) and mobile tablets (e.g. iPad) their use in both number and leisure time spent on the device is beginning to catch up with the humble home PC. For instance, in my house I have a home PC, an iPhone and an iPad and the time the family spends on the iPhone and iPad combined probably outweighs the time spent on the PC.

Mcommerce is defined as “Mobile Commerce is any transaction, involving the transfer of ownership or rights to use goods and services, which is initiated and/or completed by using mobile access to computer-mediated networks with the help of an electronic device.”

mobile commerce

Mcommerce began back in 1997 when a Coca Cola vending machine in Finland was installed with a mobile phone and payments were accepted by text message. And then a few years later came WAP. For anyone that used WAP it was a boring and very drawn out affair, the sites were bad, it was really just text based content and it still took ages to read anything – never mind check out on an online store!

Since the launch of the iPhone by Apple, mobile commerce has moved away from simple text based systems and into actual applications. SMS has significant security vulnerabilities and congestion problems, even though it is widely available and accessible. In addition, improvements in the capabilities of modern mobile devices make it prudent to place more of the resource burden on the mobile device. Since the introduction of iPhones & iPhone Apps, actually using a mobile device to transact a purchase has become very easy, especially if the iPhone app developer knows what they are doing and produces a great app. Indeed, mcommerce apps on the iPhone can turn over thousands of pounds a day (if not more). And you can also reach out to users and encourage them to use your app by utilising APNS (Apple Push Notification Services). Push notifications are messages sent to a user’s phone that appear on the screen and when clicked they lead the user directly into the app.

Finally a glimpse of the future, according to ABI Research, mobile is going to get a lot bigger in the ecommerce market. The research firm is predicting that in 2015, £75bn worth of goods and services will be purchased via a mobile phone.

If you wish to pick up some of this revenue for yourself, why don’t you ask about an mcommerce application from Signature Digital? More details are here:

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