HTML5 or native apps: what’s best for your business?

HTML5 or native apps: what’s best for your business? - 20 Nov 2013

There’s been a lot of debate in the mobile technology industry about the pros and cons of creating applications using platform-specific technology for Android, iOS, and other mobile platforms, or using HTML5 and related web technologies to create applications that run on the web across all mobile platforms and devices. It’s a complex issue with…

Our experience working with pharmaceutical companies

Our experience working with pharmaceutical companies - 19 Nov 2013

We’ve made iPad apps and browser-based training courses for some of the world’s leading pharmaceutical companies. Along the way, we’ve come to understand some of the unique challenges that biotechnology companies face when operating in the pharmaceutical industry. We’ve learned to work in a way that makes things as easy and seamless as possible for…

Reasons to use e-training in your organisation

Reasons to use e-training in your organisation - 13 Nov 2013

We create medical training apps for some of the world’s largest pharmaceutical companies, who have opted for iPad apps or browser-based learning portals as the chosen platforms for training their sales reps. ­ We understand the critical importance of a pharma sales team having a thorough understanding of the medical products they’re selling, whether that’s…

Responsive web design for enterprise websites

Responsive web design for enterprise websites - 7 Nov 2013

As mobile and tablet computing becomes more widespread and traditional desktop PC sales continue to decline, it’s becoming more and more imperative that businesses adapt their marketing and sales channels to keep up. Increasingly, consumers are opting to use smartphones and tablets to browse the internet, use social media and make purchases, rather than using…

Design talk: skeuomorphism and flat design

Design talk: skeuomorphism and flat design - 5 Nov 2013

If you take an interest in technology news and regularly browse the consumer gadget websites, you’ll no doubt have noticed that Microsoft has had a lot of bad press in recent years. Its Windows operating system is definitely not fashionable any more, and Microsoft’s late arrival to the smartphone and tablet markets has left it…

Google Nexus 5 Launched, Developers Initial Spec Review

Google Nexus 5 Launched, Developers Initial Spec Review - 1 Nov 2013

“Just in time for Halloween”, is what Google wrote in their latest blog post yesterday, which not only announced the release of the latest version of Android, KitKat, but also the release of their new smartphone, the Nexus 5. Taking full advantage of the official Nexus 5 website, we wanted to bring you the actual…

What Is Ara And What Does It Mean For Android Developers?

What Is Ara And What Does It Mean For Android Developers? -

What is Ara? Ara is the latest smartphone device from Motorola. The smartphone itself allows users buy and install new modules which will slot into place in one of the several spaces on the back of the phone that make up its power and functionality. The basic component of the phone is called the endoskeleton…