A field force needs to have access to all the information on the product or service they’re selling, and requires it in their meetings with customers. Laptops can be used to present this information, but they are cumbersome and prevent easy conversation flow, whereas an iPad Pro has many abilities that field force reps can…
Advantages of using iPad Pros in your field force - 7 Dec 2015
A field force needs to have access to all the information on the product or service they’re selling, and requires it in their meetings with customers. Laptops can be used to present this information, but they are cumbersome and prevent easy conversation flow, whereas an iPad Pro has many abilities that field force reps can take advantage of.
The iPad Pro has the largest screen on any iPad. Thanks to this, your field force can split the iPad screen, using the multitasking feature, creating space for them to have multiple apps open and on-screen at the same time. This prevents users from being taken away from the materials your field force need to discuss with their customers, giving them the space to provide further information on certain subjects, or specific online resources, where required in the conversation. This helps conversations continue to flow without the interruption of navigating to specific websites, or navigating back to a certain page in a document after having closed it to show another resource.
A common problem sales reps encounter is being bogged down with lots of information which they need to convey in simple ways to customers. Producing an iPad App specific to your product, like the ones Signature Digital produce for the medical sector, could give reps a condensed version of the resources they need for discussions with customers. Adding a bookmarking feature will make things even easier, allowing reps to bookmark the screens they need for customer discussions so they can easily go through them without needing to pause and locate the screen they need.
The size of the iPad Pro also opens up new opportunities for your field force applications. Classic e-learning tasks used in field force training apps usually feature multiple choice questions, drag and drop interactions, and spaced learning techniques. New variations on these can be used with the iPad Pro, ones that take advantage of the extra space on the device, and some that task them with using the multitasking feature to navigate your online database for specific information.
Even if your field force use the same materials on the iPad Pro in their meetings with customers, the ways the device can be used are still advantageous to conversations. The device can use a range of first and third party accessories, such as a secure stand, to act as a reference point for a discussion, without needing to be held in front of a client as a distraction from the conversation. The iPad Pro can sit to the side of your field rep and their customers, making it easy for them to flick between recourses while maintaining a good conversation, using it as more of a reference point. This also helps to avoid any awkward silences as reps struggle to find the right screen and break eye contact with the customer for an extended period of time.
While the size of the iPad Pro may seem unnecessary at first, when you take into account how powerful the device is you realise it could replace the laptop your reps use on the road. The iPad Pro is easily the most powerful iPad to date, able to process complex spreadsheets, access all cloud storage services, and store all the e-learning or objection handling applications you produce for your field force. The Apple Pencil and Keyboard make it easy to switch from using the device as a tablet, to using it more like a personal computer, with a potentially limitless access to new, advantageous, features via the App Store.